BeautyBy Noah Pierce · Avenue. Global Edition
Scent is shedding gender labels. These are the notes worth wearing now.
The modern fragrance shelf is no longer divided by gender. Neroli, oud, clean musk, and smoked vetiver sit side by side, chosen by mood rather than marketing. Niche houses from Grasse to Dubai are releasing scents that refuse to label the wearer, and shoppers are responding. We asked four perfumers what the future of scent looks like, and the answer is freedom.
About this story: Scent is shedding gender labels. These are the notes worth wearing now.
BeautyAvenue. is the global beauty and style vertical of Véronique.
Avenue. is the global beauty and style vertical of Véronique. Each week, our desks in Paris, Tokyo, New York, and São Paulo report on the designers, products, and movements making glamour feel personal again. Breaking boundaries with the faces redefining the international runway this season.